Creative Direction

Wonderfruit Festival Campaign 2016

Wonderfruit Festival approached us to make a series of promotional films in fitting with their style and ethos. Their brand is brave and creative which allowed us to develop an idea which visually works as a psychadelic methaphor for mankind opening their third eye if they embrace nature.

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We shot the film on green screen and used a boat load of custard and syrup which was poured over our brave model to create the floating head effect. We then reversed film footage to create the effect of the growing flower. This was all then composited together and animated at Nice Monster to wonderful effect.

Wonderfruit is an annual celebration of art, music and life, where fun and social responsibility can go hand in hand as a joyful adventure. We aspire to be a catalyst for positive change and seek to find creative ways to live sustainably and responsibly, and to have a net positive influence on our planet.