campaign, CGI, Creative Direction


Nicemonster was inspired to create unique imagery for a forward thinking female equality movement Dragonfly. Using the power of storytelling and stunning visuals we create a brand introduction for the empowerment summit which aims to mobilise society towards gender equality. The visual metaphors tackles issues that young girls and women face, when confronted with judgements, stereotypes, and expectations based on gender. When women are valued and have a healthy mindset, they earn more, stand up for their rights and educate their sons and daughters equally, which results in a healthier, safer and more prosperous community and nation.

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